Slide 8

Home Operational Management

Operational Management (animation, development, and steering) is an essential pillar for the performance and growth of any company. At TMC Africa, we understand that the capacity to effectively steer teams and processes is decisive for achieving commercial objectives and ensuring a sustainable customer experience

Our interventions in Operational Management aim at the acquisition of operational reflexes rather than a simple intellectual understanding. They focus on:

  • The practice of productive behaviors.
  • The use of common terminologies and frameworks.
  • The adaptation of existing tools to field realities.

Moreover, we integrate artificial intelligence to increase your commercial productivity.


☐ Management under pressure
☐ Management by objectives
☐ Remote management
☐ Commercial management
☐ Start Management (Fundamentals)
☐ Situational management
☐ Develop your action plan
☐ Customer relationship management
☐ Team management
☐ Motivate your teams
☐ Manage my distribution network
☐ Management people & process
☐ Animate your network and/or teams
☐ Commercial coaching
☐ Leadership

 For further information about our training programs or themes, please feel free to contact us via our Chatbot, by e-mail at tmcafrique@tmcafrique.ma or by phone at +212 522 944 195


Learning Objectives

Upon completion of this training, participants will be able to:

  • Coordinate and manage the organization and environment functionally.
  • Use effective communication techniques to mobilize their collaborators and achieve team objectives.
  • Identify and implement key criteria for operational team management.
  • Develop and strengthen their leadership.


Program and Topics Covered

1. Manager Role and Responsibilities

  • Clarify their mission, responsibilities, and scope of action.
  • Position themselves effectively within the team and organization.

2. Communication and Interpersonal Relations

  • Become aware of different relationship modes with others.
  • Strengthen internal and external communication to better coordinate actions.
  • Active listening techniques and constructive feedback.

3. Daily Management Pillars

  • Master the two main axes of management: Doing and Getting Things Done.
  • Delegate effectively and empower collaborators.

4. From Manager to Leader

  • Distinguish between manager and leader postures.
  • Identify and develop essential qualities to be recognized as a leader.

5. Team Performance Management

  • Break down team objectives into clear and measurable individual objectives (SMART method).
  • Know how to reframe a collaborator constructively (based on facts, behaviors, and figures).
  • Practice recognition to motivate and value contributions.


Pedagogical Approach

The method is pragmatic and interactive to promote skill anchoring:

  • Alternation between concise theoretical input and consolidation exercises.
  • Practical applications and role-playing based on participants' cases.


Target Audience

  • Any beginner supervisor or frontline manager wishing to acquire or strengthen a structured managerial approach.


Practical Details

  • Duration: 2 days.
  • Group size: 6 to 10 participants to ensure high interactivity and personalized follow-up.


Learning Objectives

Upon completion of this training, participants will be able to:

  • Use the "road map" concept to position and manage performance.
  • Develop a structured management approach adapted to their style to improve performance.
  • Maintain focus on key success factors to achieve operational excellence, even under pressure.
  • Effectively conduct monthly account and business reviews.
  • Diagnose operational and commercial issues to build relevant action plans.
  • Lead results-centered management while integrating the human dimension.
  • Find the right balance between individual and collective management.
  • Identify "diversion" risks (Performance Beam concept) that distance the team from objectives.
  • Bring collaborators back from the "diversion zone" to efficient processes.
  • Motivate the team around clear, understood, and accepted objectives.


Program and Topics Covered

1. Define the Course: The Performance Road Map

  • Position yourself on the performance map.
  • The power of structure and the "road map" concept.

2. Structure Commercial Action and Customer Follow-up

  • The change cycle and sales cycle as the cornerstone of an effective structure.
  • Differentiate your offer by identifying explicit customer and prospect needs.

3. Performance Analysis and Management

  • Conduct effective individual performance reviews.
  • Differential diagnosis: understanding causal relationships.
  • Use the separation grid to distinguish emotional responses from fundamental issues.

4. Maintain the Performance Beam

  • Understand "Process" (source of success) and "Diversions" (source of crisis) concepts.
  • Identify crisis points, negative spiral, and success points.

5. Motivation and Evaluation Tools

  • Use the "motivational compass" to mobilize teams.
  • Implement and use a "score card" to evaluate process effectiveness.


Pedagogical Approach

The method is pragmatic and interactive to promote skill anchoring:

  • Alternation between concise theoretical input and consolidation exercises.
  • Practical applications and role-playing based on participants' cases.


Target Audience

  • Any manager wishing to improve their managerial skills.


Practical Details

  • Duration: 3 days.
  • Group size: 6 to 10 participants to ensure high interactivity and personalized follow-up.


Learning Objectives

Upon completion of this training, participants will be able to:

  • Develop their leadership and use it to influence with integrity.
  • Accompany change by conveying clear, meaningful messages and integrating the human dimension.
  • Build impactful communication to gain buy-in without hierarchical authority.
  • Create a climate of trust to secure, energize, and encourage cooperation.
  • Delegate and empower effectively by mastering risk-taking and trust levers.
  • Organize their interventions to act on essentials and achieve set objectives.


Program and Topics Covered

1. Develop Influence Leadership

  • Components and process of influence.
  • Decode your own leadership style to assert yourself while adapting to people and situations.
  • Use the systematic influence approach: explanation and practical application.

2. Communicate to Convince and Give Meaning

  • Build a compelling message using the 5-level meaning grid.
  • Adapt communication using the 4 main channels.
  • Define and formulate a clear request to obtain the desired result.
  • Identify areas for improvement in written and oral communication.

3. Manage Change in Transversal Mode

  • Understand the 3 types of change and their challenges.
  • Use project management methodology to manage change.
  • Identify and overcome obstacles and common mistakes.
  • Analyze intervention zones and relationships with a key tool: the sociogram.

4. Activate Cooperation Levers

  • Manage contact to encourage cooperation and overcome resistance.
  • Manage contact activity to optimize field interventions.
  • Master the ingredients of successful empowerment and delegation: trust and risk-taking.


Pedagogical Approach

The method is pragmatic and interactive to promote skill anchoring:

  • Alternation of short theoretical input and collective coaching sessions based on the systematic approach.
  • Practical simulations on real cases brought by participants.
  • Practice exchanges for collaborative and concrete learning.


Target Audience

  • Anyone with a transversal and non-hierarchical management role (project manager, expert, support function, etc.).


Practical Details

  • Duration: 2 days.
  • Group size: 6 to 12 participants to ensure high interactivity and personalized follow-up.


Learning Objectives

Upon completion of this coaching, the participant will be able to:

  • Understand strategic issues of good support for direct collaborators ("second lines"), adapted to their business context.
  • Establish fundamental links between desired performance and operational constraints encountered.
  • Make relevant managerial diagnoses to truly engage teams toward expected results.


Program and Topics Covered

The program is personalized and will be structured around the manager's specific needs, covering the following themes:

1. Organizational and Human Diagnosis

  • Assessment of organizational strengths and weaknesses: people and processes.
  • Analysis of management style and adaptation to market and team context.

2. Performance Management

  • Different ways to lead teams in achieving their objectives.
  • Structuring and conducting periodic individual business reviews.
  • Methods for evaluating individual and overall performance.

3. The Manager-Coach in the Field

  • Objectives and posture to adopt during field support.
  • Develop managerial agility to adapt to situations and people.

4. Manager Personal Development

  • Stress management techniques related to the managerial function.


Pedagogical Approach

The approach is entirely personalized and centered on the manager's real issues:

  • Face-to-face (or remote) work sessions with an expert coach.
  • Analysis of concrete situations experienced by the manager.
  • Co-construction of action plans and tailor-made solutions.


Target Audience

  • Any manager wishing to acquire or strengthen the basics of leading teams toward greater performance, through an individualized support format.


Practical Details

  • Format: Individual support / Coaching.
  • Duration: To be defined according to participant objectives and needs (generally in the form of a package of several sessions).


Learning Objectives

Upon completion of this training, participants will be able to:

  • Decode and act on the quality of their professional relationships.
  • Develop their power of influence and persuasion constructively.
  • Adopt effective behaviors and assertive, including in difficult situations.
  • Better resist pressure from the environment by mobilizing their internal resources.


Program and Topics Covered

1. Mobilize Resources to Gain Ease

  • Analyze personal functioning under pressure.
  • Identify components of emotional and mental stress.
  • Become aware of resources and personal support points.
  • Learn to center on oneself to better assert oneself.

2. Assert Oneself with Agility in Relationships

  • Identify key attitudes (assertiveness, listening) to resolve relationship problems.
  • Know how to welcome and return an emotion without being destabilized.
  • Adapt behavior to different personalities and situations.

3. Develop Influence through Operational Behaviors

  • Act with empathy to understand, not just with sympathy.
  • Make oneself understood through "living" and impactful speech.
  • Put influence into practice ethically and appropriately.


Pedagogical Approach

The method is pragmatic and interactive to promote skill anchoring:

  • Personal reflection work for better self-knowledge.
  • Exchanges and playful exercises in subgroups and plenary.
  • Concrete simulations to practice and facilitate awareness.
  • Short theoretical input to structure learning.


Target Audience

  • Anyone wishing to acquire or strengthen their capacity for self-assertion in their professional environment.


Practical Details

  • Duration: 2 days.
  • Group size: 6 to 10 participants to ensure high interactivity and personalized follow-up.


Learning Objectives

Upon completion of this training, participants will be able to:

  • Optimize time management based on their personal resources and professional objectives.
  • Prioritize and rank their actions by learning to decide according to their mission.
  • Identify and improve their way of functioning in the face of changes and unforeseen events.
  • Translate these principles into concrete actions for dynamic management of their customer portfolio.


Program and Topics Covered

1. Analyze Relationship with Time

  • Awareness of personal functioning modes in relation to time.
  • Analysis of current organization to identify improvement points.
  • Identify and reduce time-consuming activities (that consume time unnecessarily).

2. Define and Manage Priorities

  • Rely on objectives and mission in the company as the basis for priority management.
  • Organize priorities in the short, medium, and long term.
  • Apply methods and strategies to choose the right actions at the right time.

3. Implement Effective Organization

  • Best practices for email management.
  • Translate priorities into commercial activity organization (route planning, appointment scheduling, etc.).

4. Build Personalized Action Plan

  • Development of an individual progress plan to anchor new habits.


Pedagogical Approach

The method is pragmatic and interactive to promote skill anchoring:

  • Alternation between mini-theoretical input and consolidation exercises.
  • Practical applications through generic case studies and personal situations brought by participants.


Target Audience

  • Any salesperson, beginner or experienced, wishing to improve their organization and time management.


Practical Details

  • Duration: 2 days.
  • Group size: 6 to 10 participants to ensure high interactivity and personalized follow-up.